NEWARK, CA—Rouse Properties, Inc., a nationalowner and operator of regional enclosed malls, plans to transformits NewPark Mall located in Newark, CA, into oneof the East Bay's leading retail, entertainmentand dining destinations.

“Our repositioning of NewPark will create the East Bay's premierretail, dining and entertainment experience and will significantlystrengthen the mall's competitive position in the market. NewParkenjoys a prime location along the heavily traveled I-880, in astrong and growing trade area, and is complemented by an attractivelineup of existing tenants” said AndrewSilberfein, president and chief executive officer of RouseProperties. “With strong demand from leading national retailers fora flagship presence in this market, we are confident our plannedimprovements will make NewPark the East Bay's go-to destination toshop, socialize, dine or enjoy a movie.”

Rouse has executed leases for 140,000 squarefeet with leading restaurant and entertainment tenants,including a 12-screen AMC Theatres location featuring both IMAX andAMC Prime auditoriums. The 55,000 square foot theatre will alsofeature stadium seating with plush power recliners and will serve awide variety of delectable food and drink options. Toby Keith'sI Love This Bar & Grill, the country-westernmusic themed restaurant, and John's IncrediblePizza will also be key attractions as part of the newentertainment promenade. All three of these leading destinationtenants will be accessible from the Mall's interior and through itsexterior entrances. The building improvements, new enhancedentrances, new tenants' trade dress and bold signage will createdramatic site lines from the adjacent high-traffic I-880freeway.