NEW YORK CITY—Jason Bauer, founder ofCrumbs Bakeshop, and New York City real estateveteran Avi Voda have launched Voda BauerReal Estate, a full-service residential and commercialfirm. And in an unusual business model, Voda Bauer is headquarteredat WeWork, using the shared office space company's Fulton Centerlocation, at 222 Broadway.

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“Both Voda Bauer and WeWork embrace the concepts of community,innovation and openness,” notes Bauer. “Our progressive officeenvironment is one that is unique to traditional real estate firms,and a breath of fresh air in today's ultra-competitive New YorkCity marketplace.”

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Other outside-the-box ideas being deployed at the firm include arevenue sharing model whereby agents share in the company's topline revenue, regardless of company net income. Voda Bauer also hasan investment sales division that will focus on brokering offmarket transactions as well as sourcing equity for investmentopportunities. Bauer also will be investing his own funds ininvestment and development opportunities.

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Bauer adds, “As founder and CEO of Crumbs, my goal was to createan iconic brand while cultivating a workplace environmentunparalleled in the food industry. Together with Avi, one of NewYork's top agents, we will create a successful real estate firmwhere corporate culture is as valued as agent productivity.”

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Crumbs launched the cupcake craze that started a few years agoand hasn't really slowed down. The company started with a singlelocation on Manhattan's Upper West Side in 2003, and grew to anationwide chain of more than 75 stores in less than 10 years. In2011, Bauer orchestrated the sale of Crumbs to a publicly tradedcompany—leading to its listing on NASDAQ—while he remained asignificant shareholder. That same year, he was awarded Ernst &Young's “Entrepreneur of the Year” award for his achievements. Heplans to implement best practices learned from Crumbs in developingthe Voda Bauer brand.

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“Combining Jason's phenomenal success as an entrepreneur with mylongstanding real estate experience and relationships enables us tobuild a company that will transform the way the industry operates,”adds Voda stated.

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Previously, Voda was EVP at Douglas Elliman, having created thefirst team at the leading firm. With nearly 20 years in theindustry, his experience spans residential and commercial realestate. One of his many areas of expertise is new development,which he oversees from the early stages of selecting and purchasingproperties through marketing and selling the assets.

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Focusing on properties in Manhattan and Brooklyn, Voda Bauerasserts that it fosters collaboration and best practices sharingamong its agents and employees. All team members operate from a setof core values that emphasizes relationship building and individualgrowth through a cohesive program of professional development andcareer coaching.

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Rayna Katz

Rayna Katz is a seasoned business journalist whose extensive experience includes coverage of the lodging sector, travel and the culinary space. She was most recently content director for a business-to-business publisher, overseeing four publications. While at Meeting News, a travel trade publication, she received a Best Reporting award for a story on meeting cancellations in New Orleans during Hurricane Katrina.