NEW YORK CITY—Jason Bauer, founder ofCrumbs Bakeshop, and New York City real estateveteran Avi Voda have launched Voda BauerReal Estate, a full-service residential and commercialfirm. And in an unusual business model, Voda Bauer is headquarteredat WeWork, using the shared office space company's Fulton Centerlocation, at 222 Broadway.

“Both Voda Bauer and WeWork embrace the concepts of community,innovation and openness,” notes Bauer. “Our progressive officeenvironment is one that is unique to traditional real estate firms,and a breath of fresh air in today's ultra-competitive New YorkCity marketplace.”

Other outside-the-box ideas being deployed at the firm include arevenue sharing model whereby agents share in the company's topline revenue, regardless of company net income. Voda Bauer also hasan investment sales division that will focus on brokering offmarket transactions as well as sourcing equity for investmentopportunities. Bauer also will be investing his own funds ininvestment and development opportunities.

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Rayna Katz

Rayna Katz is a seasoned business journalist whose extensive experience includes coverage of the lodging sector, travel and the culinary space. She was most recently content director for a business-to-business publisher, overseeing four publications. While at Meeting News, a travel trade publication, she received a Best Reporting award for a story on meeting cancellations in New Orleans during Hurricane Katrina.