NEW YORK CITY—In the most recent edition of the Knakal News Network, Massey Knakal chairman Robert Knakal discusses the importance of reading to a realty practice.

One of the sayings in the Massey Knakal offices is that they're not in the commercial real estate business but rather the information business. This puts a greater emphasis on keeping up on the latest news and events, but realty publications is only a portion of the material Knakal recommends. Taking a page from his mentor, Knakal discusses the material as well as the reasons behind his varied and unconventional habits, and looks at the types of books that make for the most-rounded—and therefore successful—broker.

To watch the video "The Importance of Reading in Real Estate," click here. To watch more episodes of the Knakal News Network, click here.


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Geoffery Metz

Geoffery Metz is the content manager for ALM's, Credit Union Times and Treasury & Risk. Before joining ALM, he spent several years overseeing the newsroom at the financial wire service Business Wire, with special focus on multimedia presentation for the web.