LAS VEGAS—Retailers and mall owners have their in-store salesstrategies centered right on Millennials; thegeneration ages 18 to 34. This fast-growing consumer segment totals80 million Americans who spend approximately $600 billion annually.Knowing how to attract Millennials' money is the name of the gamefor retailers and retail owners and investors attending theInternational Council of Shopping Centers (ICSC)Real Estate Conference (RECon) this week in Las Vegas, as they muststay ahead of both in-store and online channels to capture cashfrom the millennial shopper.

JLL's Director of Retail Property MarketingJulieRickey, tell us exclusively, “Nearly half ofMillennials research products online and then they buy themin-store. They certainly use their comfort with technology to theiradvantage and it's often to compare prices, learn about the latesttrends and capture the best deal possible before they walk into aphysical retail space."

In its latest report, Millennial Consumers: What You Need toKnow to Reach Them, JLL Retail has identified 10 actionsretailers or landlords can take to attract Millennials.