LAS VEGAS—Who'd have thought a store's backroom would become animportant piece of real estate and a new weapon in theretail delivery wars? According to JLL, astore's back room will grow in scale and importance as retailersuse their brick-and-mortar stores as fulfilmentcenters.
This new model will reshape the distribution strategy for manyretailers as they merge physical stores ande-commerce delivery to compete in the race fore-commerce market share.
Today's shoppers expect a seamless shopping experience wherethey can choose the most convenient way to order, receive andreturn their purchases. Retailers are responding with aship-from-store option. More stores will be usedas mini-distribution centers to fulfil online orders.
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Geoffery Metz
Geoffery Metz is the content manager for ALM's GlobeSt.com, Credit Union Times and Treasury & Risk. Before joining ALM, he spent several years overseeing the newsroom at the financial wire service Business Wire, with special focus on multimedia presentation for the web.
