NEW YORK CITY—Just when the ownership of One World Trade Center decided to make a major concession in order to woo tenants—after going nearly three years without signing a single lease for a private office tenant—the building has landed a new space user. 

The Durst Organization has signed KiDS Creative, LLC to a15-year, 34,775-square-foot, full-floor lease on the 87th floor of the building. Headed by founder and chief creative director Pascal Dangin, KiDS is an ad agency that offers a full range of advertising and brand strategy services. The floor’s occupants also will include the photography and film departments of Dangin’s post-production house, Box, including a state-of-the-art theatre for private screenings.  

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