NEW YORK CITY—Lexus International has opted forThor Equities' 412 W. 14th St. for an Intersect byLexus boutique concept, due to open in the latter months of 2015.The carmaker will lease the entire three-story, 16,500-square-footMeatpacking District property for a retail space that will alsoincorporate a café as well as a shop selling clothing and otherlifestyle products.

The first Intersect by Lexus opened in Tokyo last summer, andthe company is also planning a third location in Dubai. “Intersectby Lexus seeks to be a comfortable and inspiring space forinteraction among people and between people and cars,” MarkTemplin, EVP at Lexus, said last August. “These spaceswill evolve as people gather and make connections. Not just a carcompany's space, rather a place for everyone to treat as their ownunique place.”

In the view of Thor Equities, which owns three other mixed-useproperties in the Meatpacking District, the Lexus concept storewill be a good fit with the neighborhood. “The MeatpackingDistrict's cutting-edge aura has long attracted tech giants andfashion icons, and now will be home to Lexus' futuristic luxuryconcept space which will offer a state-of-the-art experience,” saysMelissa Gliatta, an EVP with Thor. “West 14thStreet is the epicenter of culture, dining and fashion and is theperfect corridor for the world-renowned Lexus brand.”

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Paul Bubny

Paul Bubny is managing editor of Real Estate Forum and He has been reporting on business since 1988 and on commercial real estate since 2007. He is based at ALM Real Estate Media Group's offices in New York City.