NEW YORK CITY—Avison Young has hiredWilliam Picoli and JohnFarrell to expand the growing firm's valuationadvisory services platform.Both Picoli and Farrell join AvisonYoung as SVPs, based here, after serving at Landauer Valuation& Advisory, a division of Newmark Grubb Knight Frank.

In their new roles, Picoli and Farrell will focus on businessdevelopment and providing a full range of valuation and advisoryservices to clients, including valuation for litigation andarbitration support, periodic valuations, portfolio analysis, andcost-segregation studies, as well as mergers and dissolutions.

“Bill and John are among the most accomplished and highlyrespected valuation experts in the New York Metropolitan Area,”says Arthur Mirante, Avison Young principal and tri-statepresident. “Having managed some of the market's most high-profileand complex engagements, Bill and John bring with them anexceptional breadth of knowledge, experience and relationships, andwe look forward to the important contributions we know they willmake to furthering the growth of our valuation and advisoryservices platform.”

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Rayna Katz

Rayna Katz is a seasoned business journalist whose extensive experience includes coverage of the lodging sector, travel and the culinary space. She was most recently content director for a business-to-business publisher, overseeing four publications. While at Meeting News, a travel trade publication, she received a Best Reporting award for a story on meeting cancellations in New Orleans during Hurricane Katrina.