EW YORK CITY—Avison Young again has attracted a veteran of another firm with its abilityto offer senior brokerage executives the opportunity to build apractice from the ground up.

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Jedd Nero has joined the firm after working at CBRE for 12 years andbrings with him a total of more than 25 years of experience. A CBREsays of Nero's departure, “Jedd has been a productive broker forCBRE and we wish him well.”

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Meanwhile, Nero has noticed a vast difference in the culture atAY—when compared to more traditional firms—as a result of theprincipal led structure at AY, he tells GlobeSt.com.

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“What attracted me to this was the principal led structure andthe collaborative approach. When you join as a principal, you havean immediate sense of ownership and responsibility. That makeseveryone very eager to help each other and that's not the norm inour industry; it's very refreshing.”

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Nero intends to grow the retail practice at Avison Young, thoughhe declines to say by how much. “There's no set number, we'll growas needed. But it will be collaborative, happy and healthy workenvironment, I can guarantee that.”

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He expects the principal-led model to attract young talent, hesays. “If I were a young broker starting out and wanting to build abusiness, would I want to work in a company where I'm only as goodas my last deal or would I want to be with a company where I havethe opportunity to become a principal? That's a compellingquestion.”

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Rayna Katz

Rayna Katz is a seasoned business journalist whose extensive experience includes coverage of the lodging sector, travel and the culinary space. She was most recently content director for a business-to-business publisher, overseeing four publications. While at Meeting News, a travel trade publication, she received a Best Reporting award for a story on meeting cancellations in New Orleans during Hurricane Katrina.