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IRVINE, CA—It's important to be forward thinking when planningmixed-use projects. David Senden,a principal with KTGY Group Inc., tellsGlobeSt.com. Designers and developers should consider what thespace can and will be used for now and later.
As GlobeSt.com reported earlier this week, identity isanother critical factor for both retailers and residents, accordingto Senden. “From the architectural aesthetic to signage andbranding, the development's identity is key to how it will bereceived. While there is no particular mixed-use 'style,' it isimportant to find the right tone. No one wants to feel like theyare living in a shopping mall or shopping in anapartment complex.”
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Carrie Rossenfeld
Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.
