IRVINE, CA—HomeUnion, an online real estate investment-management firm specializing in single-family-rental investment properties for the individual investor, has launched an investment-management website that allows individual investors to more effectively identify and invest in single-family properties in various parts of the US without the hassles of being a landlord. The site, which is available at http://www.homeunion.com, gives these investors access to the firm's end-to-end services that is equal to what large investors can access.

In addition, HomeUnion has significantly expanded its offerings by adding new analytics, customer-support services and additional investment locations. Currently, the firm operates in 14 markets that it believes offer the greatest potential returns to investors. It expects to be in a total of 25 markets by the end of the year, becoming the largest online marketplace of its kind in the US.

According to Don Ganguly, co-founder and CEO of HomeUnion, “We can now offer individual investors the efficiency and simplicity enjoyed by institutional-level SFR investors. These services include identifying markets, neighborhoods and properties chosen for best cash flow; professional, fully outsourced, turnkey property management; online analytics for selection, acquisition and full reporting with transparency throughout the life of the investment.”

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Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.