LAS VEGAS—Targeted insights. That's the goal of Colliers International as it further enhances its data platform. CFO Jeff Thielman, who also sits on the board of GlobeSt.com Thought Leader Xceligent, believes his firm's goal is to help clients make the most sense of the exploding amount of data that is coming at them, and help them separate the wheat from the chaff. In this exclusive video interview from the show floor of RECon 2014, he explains how.

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GlobeSt.com: What is Colliers doing in the field of data that separates it from the competition?

Jeff Thielman: Colliers' goal is to help clients make sense of the marketplace. The effective use of data is one primary tool for accomplishing that. It's our goal to help clients use that data to gain insights and make informed business decisions.

GlobeSt.com: It's never about raw data is it?

Thielman: No. It's about using that data effectively to predict and plan.

GlobeSt.com: What does most of the competition not get about the proper use of data for strategic planning?

Thielman: Strategic planning is just that. It's understanding your client's business and gathering information that is meaningful to them.