NEW YORK CITY—Scoring a win for its value-add investmentstrategy, Madison Realty Capital has sold a multifamily tower onthe Upper West Side for more than double its purchase price,GlobeSt.com has learned EXCLUSIVELY. The valuespike came after a renovation that also allowed the firm totransact on the property well ahead of schedule. Both the buyer,who was undisclosed, and the seller were represented by JoshGoldflam of Highcap Group.
Initially bought by Madison Realty for just over $7 million inan off-market transaction during 2012, the firm sold 150 W.84th St. for $12.3 million. Additionally, the companyexpected to hold onto the asset for up to five years but insteadput it on the market two years after the acquisition.
The firm has been renovating and repositioning the property forthe past two years. That effort has paid off, Josh Zegen,co-founder and managing principal, tells GlobeSt.com. “We feltstrongly that our aggressive renovation plans would enhance thelong-term value of this property."
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