NEW YORK CITY—Like a delicate soufflé ruined by the opening ofan oven door, a plan to try to try and save Crumbs Bake ShopInc.—the cupcake concern that shuttered all 48 of its stores across the nation on Monday—mayfall flat.
TV personality Marcus Lemonis—who saves businesses from closingdown on CNBC's “The Profit”—has come up with a plan to save thebeloved pastry maker, but the rescue effort may be dead onarrival.
The New York-based Crumbs reported a $15.4 million loss fromoperations for 2013. And, dovetailing with Thursday's news ofLemonis' teaming with loan broker Fischer Enterprises to keepCrumbs from crumbling, Nasdaq filed notice of the bakery'sdelisting, notes the New York Post.
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Rayna Katz
Rayna Katz is a seasoned business journalist whose extensive experience includes coverage of the lodging sector, travel and the culinary space. She was most recently content director for a business-to-business publisher, overseeing four publications. While at Meeting News, a travel trade publication, she received a Best Reporting award for a story on meeting cancellations in New Orleans during Hurricane Katrina.
