SHERMAN OAKS, CA—“I firmly believe that commercial real estateis the best investment vehicle for buildinglifelong wealth. And nowhere else is there such a unique andpowerfully desirable geographic as Southern California.” So saysWarren Berzack, a principal at Lee & Associates-L.A.North/Ventura Inc., who is one of the recognized “Tomorrow'sLeaders” for Southern California, in the June issue of RealEstate Forum.


According to Berzack, “the Southern California market isextremely overheated now, due to both lack of inventory and thetremendous amount of cash that's on the sidelines looking fordeals. These key factors, coupled with low interest rates, havedriven prices to extreme levels over the past 24 months.”


Although volume was tremendous in 2013, Berzack says we will seethis year's volume at 50% to 60% of last year's, given the gapbetween buyers' and sellers' expectations. “I don't anticipate moregrowth in prices at this point, unless rents truly start toincrease.” Overall, he says, rents have reached a plateau inC/D areas, with only very modest growth in A/B areas. “With LACounty at over 10% unemployment, this factor needs to change ifrents and, in effect, prices, are to see an increase.”


However, the overall market should remain strong., he explains.“As always, I underscore that Southern California, and particularlyLos Angeles, are an extraordinarily desirable and unique geographicthat will always be in demand.”


The 34-year-old has been in the business for 14 years, and iscurrently ranked as his company's No.2 agent. To read more aboutwhy Berzark chose this market, and his rise to the top, be sure tocheck out the June issue of Real Estate Forum.

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Natalie Dolce

Natalie Dolce, editor-in-chief of and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel,, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including and Museums New York magazine.