PHILADELPHIA-In efforts to step up its tech and media game,CBRE Group has chosen its local office here toform a Technology & MediaPractice(TMP). Rija Beareswho has been withthe firm since 2002 and serves as a senior associate, was chosen tolead the group here.

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It is important for CBRE to start such a practice because it isserving so many technology firms, she tells GlobeSt.com."In the past 10 to 15 years, techinnovation has been going superspeed throughout industries," shesays, adding that CBRE will now be able to offer clients"factual-based knowledge."

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She also points out that buildingsare more efficient and automated than ever. In turn, buildings areable to serve their functions more efficiently.

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"It's nice to have the power of all of these resourcesworking together now, so that we're able to feed them informationabout themselves," she says of landlords. "You're going to see some really good white andreports come out."

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Beares was chosen for the job because of many technologyinitiatives she has taken on over the years, according to the firm.Those include her involvement in Tech Girlz, whichtries to get girls interested in tech at a younger age, as well asa $300,000 Kickstarter campaign, which raisedmoney for the children's book "Hello Ruby," which teachesprogramming fundamentals.

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