PHILADELPHIA-In efforts to step up its tech and media game,CBRE Group has chosen its local office here toform a Technology & MediaPractice(TMP). Rija Beareswho has been withthe firm since 2002 and serves as a senior associate, was chosen tolead the group here.

It is important for CBRE to start such a practice because it isserving so many technology firms, she tells GlobeSt.com."In the past 10 to 15 years, techinnovation has been going superspeed throughout industries," shesays, adding that CBRE will now be able to offer clients"factual-based knowledge."

She also points out that buildingsare more efficient and automated than ever. In turn, buildings areable to serve their functions more efficiently.

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