SAN FRANCISCO—Trulia, a leading onlinemarketplace for home buyers, sellers, renters, and real estateprofessionals is now receiving listings data from more than 12,000brokerages through its Trulia Data Connectprogram. Trulia Data Connect enables brokers to send listingsdirectly to Trulia, empowering them to take full control over theirlistings and market them more strategically. Trulia Data Connectfeeds are updated as frequently as every eight minutes to ensurethe listings are marketed in a timely and accurate manner.

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“We've always recognized that brokers are the owners of thelistings data. Trulia Data Connect enables us to work inpartnership with brokers and MLSs to support thebroker's choice in determining where and how they want to markettheir listings,” said Alon Chaver, vice presidentof industry services at Trulia. “Trulia Data Connect licenseagreements encourage brokers and MLSs to become directly andintimately involved in every aspect of their listings' marketing.We ensure they feel confident about the way we handle their dataand that we're protecting and building their brand equity on ourplatform.”

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Trulia Data Connect delivers three primarybenefits to brokers free of charge:

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Control of Data—Truliaa's directlicense agreements give brokers greater control over how theirlisting information and broker and agent attribution show up.Trulia works closely with each partner to address the needs of theMLS, brokers and agents through the direct license agreement.

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Brand Protection—Direct feeds ensure consumerssee the most up-to-date listing data protecting the broker's brandand reducing the broker's liability for inaccurate information.

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Greater Lead Quality & Volume—Comprehensiveand accurate listings data generate a higher quality and volume ofleads.

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“By working collaboratively with Trulia, we are able to offerour brokers a secure, reliable, and cost-free choice to share theirlistings,” Kipp Cooper, CEO of NorthAlabama Multiple Listing Service Inc. (NALMLS) and theHuntsville Area Association of Realtors (HAAR).“We have delivered great value to our members, freeing them to maketheir own strategic decisions about how they manage the businessand dramatically improved the data accuracy of listings in ourmarketplace.”

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“We've experienced rapid broker adoption of MLS-sourced brokerdirect feeds,” added Chaver. “While our industry continues todebate the needs and desires of the broker community, MLSs thathave stepped forward to offer their members a direct distributionchoice are seeing great response from their brokers. Trulia DataConnect enables the MLS and their brokers to remain in controlwhile providing the most accurate and timely data toconsumers.”

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Trulia gives home buyers, sellers and real estate agents all thetools and valuable information they need to be successful in thehome search process. Founded in 2005, Trulia isheadquartered in San Francisco with offices in NewYork, Denver and Seattle.

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David Phillips

David Phillips is a Chicago-based freelance writer and consultant with more than 20 years experience in business and community news. He also has extensive reporting experience in the food manufacturing industry for national trade publications.