SAN FRANCISCO—Trulia, a leading onlinemarketplace for home buyers, sellers, renters, and real estateprofessionals is now receiving listings data from more than 12,000brokerages through its Trulia Data Connectprogram. Trulia Data Connect enables brokers to send listingsdirectly to Trulia, empowering them to take full control over theirlistings and market them more strategically. Trulia Data Connectfeeds are updated as frequently as every eight minutes to ensurethe listings are marketed in a timely and accurate manner.

“We've always recognized that brokers are the owners of thelistings data. Trulia Data Connect enables us to work inpartnership with brokers and MLSs to support thebroker's choice in determining where and how they want to markettheir listings,” said Alon Chaver, vice presidentof industry services at Trulia. “Trulia Data Connect licenseagreements encourage brokers and MLSs to become directly andintimately involved in every aspect of their listings' marketing.We ensure they feel confident about the way we handle their dataand that we're protecting and building their brand equity on ourplatform.”

Trulia Data Connect delivers three primarybenefits to brokers free of charge:

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David Phillips

David Phillips is a Chicago-based freelance writer and consultant with more than 20 years experience in business and community news. He also has extensive reporting experience in the food manufacturing industry for national trade publications.