NEW YORK CITY—RCS Capital Corp. is launching acrowdfunding investment platform, acquiringlocally based Trupoly Inc. as part of theinitiative. RCAP president Michael Weil will leadthe new platform, which will be branded under the name We RCrowdfunding and is expected to launch in September usingRCAP's existing broker-dealer network.

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“We expect 'We R Crowdfunding' to provide investors directaccess to public and private offerings," says Weil. These includeRegulation A and Regulation D offerings, mutual funds andclosed-end fund offerings, "in a variety of industries andsectors.”

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He says the platform will permit investors, whether on their ownor working with financial advisors, “to access, investigate andparticipate in a wide range of offerings from a vast pool of assetclasses. We are making a small capital investment at this time togain access to a significant potential market that we expect todevelop over the next several quarters.”

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A white-label investor relationship management portal, Trupolyand the technology it developed will be integrated into RCAP's newcrowdfunding investment platform. RCAP has hired Trupoly's founderand president, Ryan Smith, as well as Charles Crnoevich, Trupoly'shead of sales, and Melanie Eitel, Trupoly's client relationshipmanager.

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Paul Bubny

Paul Bubny is managing editor of Real Estate Forum and GlobeSt.com. He has been reporting on business since 1988 and on commercial real estate since 2007. He is based at ALM Real Estate Media Group's offices in New York City.