NEW YORK CITY—RCS Capital Corp. is launching a crowdfunding investment platform, acquiring locally based Trupoly Inc. as part of the initiative. RCAP president Michael Weil will lead the new platform, which will be branded under the name We R Crowdfunding and is expected to launch in September using RCAP's existing broker-dealer network.

“We expect 'We R Crowdfunding' to provide investors direct access to public and private offerings," says Weil. These include Regulation A and Regulation D offerings, mutual funds and closed-end fund offerings, "in a variety of industries and sectors.”

He says the platform will permit investors, whether on their own or working with financial advisors, “to access, investigate and participate in a wide range of offerings from a vast pool of asset classes. We are making a small capital investment at this time to gain access to a significant potential market that we expect to develop over the next several quarters.”

A white-label investor relationship management portal, Trupoly and the technology it developed will be integrated into RCAP's new crowdfunding investment platform. RCAP has hired Trupoly's founder and president, Ryan Smith, as well as Charles Crnoevich, Trupoly's head of sales, and Melanie Eitel, Trupoly's client relationship manager.