IRVINE, CA—RealtyTrac and itsHomefacts subsidiary are striving to provide thetools homebuyers need in order to make a decision. To do so, reported last week, Homefactshas launched a new mobile app foriPhone that enables homebuyers, homeowners andrenters to view detailed property and neighborhood information andstatistics on more than 100 million US homes. The new app enablesnavigation of neighborhood data based on user location and allowsusers to find information on any of these properties using theaddress, city and zip search tool. spoke with CEOJamie Moyle about why this app is important andwhat the firm does to get the most relevant data possible in thehands of homebuyers. Why is the information the Homefactsapp provides important to homeowners andhomebuyers?

Moyle: We're in an age of more datatransparency, not less. Our job is to provide as much data aspossible, and this is based on our user feedback on our website andon which data they click. If people respond to the data, it keepsmoving up the list; if they don't, it moves down the list. The moredata they can access, the more homebuyers will feel confident intheir transactions.

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Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.