IRVINE, CA—Office owners need to findsuccessful ways to meet the demand for creativespace in Orange County when redevelopment is the only option and the rawmaterials don't always pencil, say executives preparing to speak atRealShare Orange County at the Hotel Irvine onAugust 21. (Early-bird discounts for the conference are availableuntil Friday, July 25, so click here for more information.)

Joe Bevan, CCIM, EVP of JLL,tells GlobeSt.com, “The occupier space pendulum continues to swingtoward a more open and collaborative environment. Evenmore-traditional occupiers want to be 'corporate creative' toretain current talent and attract new. The solve foroffice-building owners in Orange County is how to meet this demandby converting product that is not old enough to be cool (i.e.,SOMA) and not new enough to configure open spacesmartly. Owners who have figured it out have lower vacancy withhigher rent.”

Kurt Strasmann, senior managing director withCBRE, adds that there is no standard for creativeoffice, presenting another puzzle to solve. “Users have differenttypes of needs, and it changes from user to user. This ischallenging for developers and owners, as well asthe cost to modify existing space.”