NEWPORT BEACH, CA—The ports are one of thereasons the Southern California industrial marketattracts so many developers, including REDA BascomVentures. recently reported that the developer broke ground ontwo industrial developments totaling 500,000 square feet. To getmore information on the projects and why the developer is bullishon the Southern California market, sat down with REDAprincipal Jason Krotts. Both these developments are in twomajor Southern California markets. Why were you attracted to thesesites?

Jason Krotts: In the case of the MaltAvenue Distribution Center, we saw an opportunity to redevelop asite containing three functionally obsolete buildings in a marketwith high barriers to entry, very low vacancy and high demand. Westrongly believe in the in-fill markets of Southern California asthe Greater L.A. submarket has had four consecutive quarters ofpositive net absorption. The site's proximity to the ports of LosAngeles and Long Beach as well as the large population base beingserviced from Southern California makes it an attractiveopportunity.

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Kelsi Maree Borland

Kelsi Maree Borland is a freelance journalist and magazine writer based in Los Angeles, California. For more than 5 years, she has extensively reported on the commercial real estate industry, covering major deals across all commercial asset classes, investment strategy and capital markets trends, market commentary, economic trends and new technologies disrupting and revolutionizing the industry. Her work appears daily on and regularly in Real Estate Forum Magazine. As a magazine writer, she covers lifestyle and travel trends. Her work has appeared in Angeleno, Los Angeles Magazine, Travel and Leisure and more.