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IRVINE, CA—Not every apartment amenity willwork in every submarket, so it's important to know your audiencebefore incorporating features into new buildings, says BillWilhelm, president of R.D. OlsonConstruction. As GlobeSt.com reported last week, the firm recentlycompleted extensive renovations on 27Seventy Five Apts., a 468-unit garden-styleapartment community in Costa Mesa, CA, owned byUDR Inc., in addition to several upscalerecreation buildings for the Rancho Mission ViejoCo. in its master-planned communitiesSendero and Gavilan in RanchoMission Viejo, CA. We sat down with Wilhelm to discuss theevolution of these amenities and what developers need to know aboutthe latest apartment features.
GlobeSt.com: Which came first regarding the demandfor the high-style, high-function amenities you've incorporatedinto these properties? Did developers begin to offer them, so themarket caught on and began to demand them? Or did residents beginto ask for these amenities on their own, and developers began tolisten?
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Carrie Rossenfeld
Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.
