IRVINE, CA—As the housingsector outlook continues tobrighten, homebuilderStandardPacific Corp. is reporting astrong second quarter on many fronts. Compared to Q2 2013, the firm reports pretaxincome of $91.8 million in Q2, up 80%; backlog value of $1.1billion, up 20%; home-sale revenues of $591.7 million, up 36%;average selling price of $479,000, up 21%; and 1,236 new homedeliveries, up 13%.

According to Scott Stowell, Standard Pacific'spresident and CEO, “Our 2014 second-quarter performance reflectsthe strength of our positioning and the continued execution of ourstrategy. Our early efforts to build a strong land position and tocreate an innovative product portfolio for the move-up homebuyer,combined with the … focus of our team on constructing well-builthomes and providing an exceptional customer experience, have allcontributed to our 80% increase in pretax profit and our solidoperating margin, which was 15.2% for the 2014 second quarter.”

The 36% year-over-year increase in revenues primarily resultedfrom the firm's 21% increase in average home price, the highestquarterly average home price in the company's nearly 50-yearhistory, and a 13% increase in new-home deliveries. The increase inaverage home price was primarily attributable to a shift to moremove-up product, a continued reduction in the use of salesincentives and general price increases within a majority of thecompany's markets.

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Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.