SAN FRANCISCO—“Commercial real estate is ahugely inefficient industry given its size. Companies are forced tosign a long-term lease based on a prediction of what their longterm requirements are going to be.” That is according toDuncan Logan, CEO and founder ofRocketSpace, a San Francisco-based technologycampus that offers shared work space for startups. We recentlyspoke with Logan on the concept of office-as-a-service, which hasgrowth something like 40% since 2011.
GlobeSt.com: I know that in San Francisco,office-as-a-service has grown significantly and now accounts foralmost 1% of all commercial real estate (approx. 700,000 squarefeet). Tell me a bit about this shift from independently ownedoffice space to the office-as-a-service model and how your firm isinvolved.
Duncan Logan: People used to have togo to the office to access systems, files and to interact withcoworkers. This is no longer the case. Work today is accessibleremotely, giving employees and employers far more options when itcomes to office space.
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Natalie Dolce
Natalie Dolce, editor-in-chief of GlobeSt.com and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.
