NEW YORK CITY—It seems that the generation that was going toupend all the trends isn't doing that much upending. In fact, ifthe most-read stories for July are any indication,millennials are finding the same comforts in thesuburbs and home-ownership thattheir predecessors have.

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Controversy reigned in our top story for the month, "WhyMillennials Seem to Love Suburbia." Responding to aGlobeSt.com poll, we asked why recent trends showthe younger cohort returning to the suburbs. And the answer? A full47% of respondents agreed it was services, and a perception thatsuburbs still have the market cornered on things like schools andproperty.

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This news didn't surprise RealShare Conferencemanager and proud millennial EmilyLettieri: “When itcomes to Millennials, the word has always been 'amenities.' Whilethe assumption has been that's what draws them to cities, one onlyhas to look at our RealShare Westchester County conference to seethat suburban developments have also been responding in order toappeal to the group.”

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How the suburbs are competing is at the heart of this question,and one that seems to be catching up. While there have been majorin-roads by specific suburbs, the generation remains complex saysJay Parsons of MPF Research, andhe believes “it's vital that we learn how these consumers willaffect the economy—and real estate—in material ways.”

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To read the full story and see the full results, click here.

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While millennials were the topic in the top story, theirpresence was clearly felt in the second most-read story "IsMultifamily Supply Overtaking Demand? A New Twist to the DebateEmerges."

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Conventional wisdom has been that a possible bubble has beenforming, that a disconnect exists between the multifamily pipelineand the demand in the markets being developed. But new insight fromNAREIT and a report fromAxiometrics and SNL Financialsuggest that this is just not true.

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In the story, NAREIT cites the lack of alternatives,specifically from stricter underwriting onmortgages. And Axiometrics and SNL Financial seesupply just now catching up to demand in certain markets, but whilethe supply might impact these markets, secondary markets are stilllaggards.

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"So they probably have some time for rents to accelerate there,"says Ryan Severino, senior economist atReis, "whereas in a lot of the major markets withsupply booms, you'll probably see some deceleration in rentgrowth."

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To read the full story, click here.

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"Retail Cap Rates Plunge Again" slid into thethird spot this month, showing that netlease still carry demands attention. With newresearch from the Boulder Group showing a declineof 25 bps for the quarter, GlobeSt.com looked deeper into thenumbers and what it means for the sector and asset type. To readthe story, click here.

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A big change at Allstate drew readers' eyesnext: "Allstate Shifts to Entity-Level Investments." Announcing abig move away from commercial properties, thecompany acknowledged that asset plays do not currently yield thesame returns that operating companies do. To readthe full story, click here.

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And finally millennials were the topic again for the fifthmost-read story, "Millennials Still Want to OwnHomes." GlobeSt.com spoke with RickSharga from Thought Leader Auction.com about the recentCase-Shiller and FHA reports toget the perspective from the ground-level. To read the fullinterview, click here.

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Geoffery Metz

Geoffery Metz is the content manager for ALM's GlobeSt.com, Credit Union Times and Treasury & Risk. Before joining ALM, he spent several years overseeing the newsroom at the financial wire service Business Wire, with special focus on multimedia presentation for the web.