PALO ALTO, CA—Locally based RealCrowd bolsters its team withseasoned investment sales professional BrandonBanks, who has joined the commercial real estate platformas vice president of real estate and institutional sales. Banks,who has served as partner on Palmer Capital's highperformance investment sales team, will be responsible for managingRealCrowd's relationships with private and institutional realestate operators, with specific focus on familiarizing them withthe platform.

Banks is being handed the task of developing operators'understanding of how RealCrowd's technology enables them to moreefficiently raise funds, automate management tasks and connect withan active network of high net worth investors. “RealCrowd'splatform represents a new way of doing things in the industry.Interest in the technology is rising fast, but many successfuloperators remain unfamiliar with how it works. Communicating theplatform's advantages is an important duty, and we're grateful tohave Brandon Banks on board to carry it out,” says CEO AdamHooper, who will be a panelist at the upcoming RealShare Bay Area conference in SanFrancisco.

RealCrowd CMO Roman Rosario and Banks haveknown each other professionally as former sales team partners atPalmer Capital. When it came time to install a dedicated lead tocultivating relationships with CRE operators, Rosario says Bankswas a perfect fit. “Banks is a perfect fit as a liaison for ourteam. He understands the needs of operators, what we do, our valuesand exactly what we bring to the industry.”