MIAMI—It's a testament to Avison Young's growthin Florida. Marketing specialist Amy Allen isjoining the firm as its first-ever vice president of marketing forthe state.

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Allen is charged with driving the strategic direction and growthof Avison's marketing initiatives in Florida. That includescreating, communicating and implementing a strategic vision forin-state marketing initiatives and coordinating internal andexternal communications. She will also work on assigning

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resources and creating customized strategies and marketinginitiatives.

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“Amy is joining our firm at a critical juncture when the marketis evolving and client profiles are changing,” PikeRowley, a principal at Avison, tells GlobeSt.com. “Invirtually all industry sectors, clients have crossed the Rubicon ofsimple space and place requirements as they place real estate atthe forefront of their overall business direction.

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Before coming into Avison's fold, Allen was a manger of keyaccounts at the South Florida Business Journal. There shecreated multi-platform strategic marketing plans for businesses inthe healthcare, technology, education, professional services,entrepreneurial, and commercial real estate sectors.

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During her tenure at the paper, she co-founded MedUTech withKeith O'Donnell, a Florida-based principal with Avison. MedUTech isa community-led initiative to showcase success, innovation andgrowth in healthcare, education, and technology primarily in BocaRaton, and brands the area as a center of excellence in theseindustries.

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Earlier in her career, Allen launched a global management andconsulting company, working primarily in the music industry with adiverse list of clients, including Madonna, Sting, k.d. lang, Bjorkand Warner Brothers Records. She has produced concerts andrecordings around the world, including London's West End,off-Broadway in New York, the Sydney Opera House, National Stadiumin New Delhi and Hollywood. She holds a Master's degree from CityUniversity in London and a Bachelor of Arts degree with Honors fromthe Queen's University in Belfast.

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“Amy brings a wealth of rich business experience to thisposition,” Rowley says. “She is an established, innovative industryleader in the betterment of communities through strategic thinkingand planning—and has clearly demonstrated her ability to work aspart of a team.”

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Avison opened its first South Florida offices in October 2012 inFort Lauderdale, Boca Raton, and Miami. In June 2013, Avisonacquired WG Compass Realty Companies to set up aWest Palm Beach office. The firm opened its Tampa office inSeptember 2013 when it acquired Lane Witherspoon &Carswell Commercial Real Estate Advisors and its sistercompany L&W Commercial Property Management.Over the past five years, Avison has grown from 11 to 58 officesand from 300 to more than 1,500 real estate professionals acrossCanada, the U.S., and in Europe.

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