IRVINE, CA—Land Advisors Organization -California has formed a new research advisory servicesdivision let by industry veteran Bob McFarland.The new division will provide market studies in addition togranular residential land data in the comparative context of time,region and numerous other land metrics throughout all major marketsin California on a regular paid-subscription basis.


McFarland has more than 30 years'' experience consulting andproviding new-home community market studies, including service tomany of the top homebuilding and land-developmentcompanies in the nation. He was formerly a principal withMarket Watch Advisors and the ConcordGroup and has also held marketing management positionswith both public and private homebuilders. He hasguided homebuilders, land developers, investors and lenders tosuccessful investment and development of new-home subdivisionsincluding single-family detached homes, condominiums/townhomes,apartments and mixed-usemaster-planned communities.


“Land Advisors Organization Research Advisory Services has oneof the most-comprehensive histories of residential subdivision landsales in the state,” McFarland tells “We plan toseparate ourselves from our market-research competition byutilizing our greater knowledge of what land has sold for, in orderto better advise our clients during 'due diligence' and whether thevalue of their subject properties is truly 'at market,' as well asto better position our clients' new-home prices relative to thelikely home pricing of their future competition, based upon whattheir competitors paid for their land.”


Land development is a hot topic in California. As GlobeSt.comreported earlier this month, Canadian investorTricon Capital Group Inc. has closed a$142.5-million investment to support the acquisition of a fullyentitled, large-scale, infill residential master-planned communitylocated in Corona.

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Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.