NEW YORK CITY—As if Amazon and all the others weren't enoughcompetition in the e-commerce wars, along comes a new entrant thattargets what had been a bastion of brick-and-mortar shopping: theluxury boutique.
Spring, a new app for iPhone and iPod touch,offers what it calls a “curated community of brands” that includeluxury and emerging designers including Oscar de la Renta,Tracey Reese and Jason Wu, beauty, etc.Shoppers can enter each designer's site or by category, and buywith a swipe.
"Consumers love the seamless life apps offer, but nothingexisted like that for shopping," said Alan Tisch,co-founder and CEO in the app's launch announcement. "Spring is atruly unique retail experience for both customers and brands thatmakes going shopping on your phone easy and exciting."
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