LOS ANGELES—The Silicon Beach tech-industrymovement has helped to fuel rapid growth in the South Bay andsurrounding Beach Cities markets, according to AlisonBanks, director of marketing for Play Vista atBrookfield Residential, the developer of thehighly popular Playa Vista mixed-use communityproject. Play Vista made quite a few headlines this year afterIMAX and Sony relocated their corporate headquarters to theCampus at Playa Vista and after ClarionPartners purchased the Latitude 34 officebuilding for $133 million. We sat down with Banks o take a closerlook at the market's growth and to find out what is attractingthese companies and tenants. Here is what she had to say:

GlobeSt.com: What is driving growth in the SiliconBeach markets?

Alison Banks: The tech andentertainment culture of Los Angeles is shifting real estate'scenter of gravity. As the line blurs between these two fields, andas Silicon Valley seeks synergy with L.A.'s creative talent pool,Silicon Beach is the new center for both homes andheadquarters.