LOS ANGELES—Successful retailers are using the current market togain market share and they are once again actively seeking dealsthat make sense for their business plan. That is according toStephanie Skrbin, principal and retail specialistat Lee & Associates-LA. Skrbin recentlychatted with GlobeSt.com on the main considerations for retailersin new locations, on e-commerce, suburban vs. urban and more.

GlobeSt.com: What are the main considerations forretailers as they assess new locationstoday?

Stephanie Skrbin: Retailers arefocused more than ever on A+ locations so they don't findthemselves in the position they were in back when the recessionbegan. Prior to the recession when consumer spending was at anall-time high, many retailers focused on expansion for expansion'ssake. Now tenants need to justify their expansion choices from anROI point of view. They are focused more than ever on A+ locations,and they are scrutinizing expansion opportunities from every anglefrom location to demographics, visibility, traffic patterns,accessibility and retail synergy.

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Natalie Dolce

Natalie Dolce, editor-in-chief of GlobeSt.com and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.