NEW YORK CITY—RCS Capital Corp. (RCAP) has announced the launchof a crowdfunding 2.0 investment platform designed to provideinvestors direct access to institutional quality public and privateinvestment offerings.

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The new offering, “We Are Crowdfunding,” will provide a fullspectrum of investment opportunities, including public and privatereal estate investments offered as mutual funds, interval funds,private fund vehicles, and other individual real estateinvestments. A variety of new investments will continue to beadded to the platform. RCAP anticipates that these opportunitieswill include products with a range of liquidity features, pricetransparency and benefits, including access to institutionalquality real estate, waiver of sales charges and minimum investmentamounts lowered for certain investments including mutual funds, andinterval funds.

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Nicholas Schorsch, executive chairman of the board of RCAP, willintroduce officially We Are Crowdfunding today atthe IMN Crowdfunding Forum for Real EstateConference in Santa Monica, CA. His presentation isscheduled for 10:20 a.m. PST.

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“With a focus on high caliber, institutional-quality investmentsand access to expert advice and support from the over 9,700financial advisors on the RCAP retail advice platform, We AreCrowdfunding goes beyond the traditional limited choicescurrently available,” says Schorsch. “We believe that We AreCrowdfunding not only puts investors in control of their owninvestments but also furnishes those investors with an exemplaryselection of investment solutions from which to choose. Weexpect We Are Crowdfunding will set the bar, not simplyby offering superior choices, but superior support, transparencyand next-generation technology to lead the crowdfunding industry inits future growth and development.”

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RCAP is slated to provide investors and financial advisors witha broad selection of investment opportunities for accredited andnon-accredited investors that creates a full suite of investmentopportunities, including direct access to public and privateofferings, including Regulation A and Regulation D offerings,mutual funds and closed-end fund offerings, in a variety ofindustries and sectors.

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Further, RCAP contends that Trupoly—the technology behind thenew platform—will afford clients with an intuitive user experience.RCAP claims that the system's open architecture platform and simpleaccreditation process differentiates We AreCrowdfunding from other crowdfunding web sites. Usersalso will have access to industry professionals, independentresearch and educational materials. The investor management portalwill act as a referral source, allowing the more than 9,700financial advisors on the RCAP retail advice platform to introduceusers to products that suit their investment needs.

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“Unlike many platforms, We Are Crowdfunding connectsinvestors to advisors, streamlines the qualification process,provides access to educational and independent research materialsand offers a wide range of options and investment minimums,” addsMichael Weil, RCAP's president. “In addition, We AreCrowdfunding has the capability of offering RCAP affiliatedand unaffiliated third party investment products, furtherdiversifying the variety of investment alternatives available toretail investors.”

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Rayna Katz

Rayna Katz is a seasoned business journalist whose extensive experience includes coverage of the lodging sector, travel and the culinary space. She was most recently content director for a business-to-business publisher, overseeing four publications. While at Meeting News, a travel trade publication, she received a Best Reporting award for a story on meeting cancellations in New Orleans during Hurricane Katrina.