SANTA ANA, CA—Familiarizing multiculturalbuyers with US real estate practices is behind FirstAmerican Title Insurance Co.'s multilingual library, thefirm's strategic VP Maria Valentin tellsGlobeSt.com. The process involved in purchasing a home here can bevery different from that of the buyer's country of origin, sheexplains.
As GlobeSt.com reported last week, First AmericanTitle has launched a comprehensive multilingual websiteand in-language video library to help multicultural consumerspursue homeownership and navigate the title andclosing process in the US. The firm developed the website and videolibrary in response to growing demand from multicultural andinternational communities, and it points up the increasinginfluence of foreign buyers in the US real estatemarket.
“The title and closing process for real estate transactions canbe really confusing for consumers, and especially those who arecoming in from other countries and are unfamiliar with the way realestate is done in the US,” says Valentin. “We decided that aneducational website would be the best way to teach consumers aboutthe process in a language that they're comfortable with, probablytheir dominant language.”
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Carrie Rossenfeld
Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.
