NEW YORK CITY—Collective, an advertising company, is movingits headquarters to 229 W. 43rd St., the formerNew York Times building, from 99 Park Ave. Slated to takeplace at the end of the month, the move will expand the firm'soffices from 31,165 square feet near Grand Central to just under58,000 square feet.


Newmark Grubb Knight Frank's Brian Waterman, Jonathan Tootelland Lance Korman handle leasing at theTimes building. NGKF'sBrent Ozarowski also was on the deal, as well as Jessica Kanfer,who is in-house at Equity Office, the buildingowner. Cassidy Turley'sRichard Bernstein, Harry Krausman and Daniel Thompson representedCollective.


The move brings together over 200 Collective employees and,according to the firm, sets the stage for a period of major growthless than ten years after it first set root in Silicon Alley.


“We are looking forward to joining the leading digital mediacompanies who have embraced the creative energy of Times Square,”says Collective CEO Joe Apprendi. “These changes reflectCollective's investment in our employees and the company, as wellas our commitment to further our relationships as a technologypartner to marketers. We're thrilled aboutthis next chapter in Collective's evolution.”


A NGKF spokesperson did not respond to a request for comment bypress time.

Want to continue reading?
Become a Free ALM Digital Reader.

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Rayna Katz

Rayna Katz is a seasoned business journalist whose extensive experience includes coverage of the lodging sector, travel and the culinary space. She was most recently content director for a business-to-business publisher, overseeing four publications. While at Meeting News, a travel trade publication, she received a Best Reporting award for a story on meeting cancellations in New Orleans during Hurricane Katrina.