NEW YORK CITY—Collective, an advertising company, is moving its headquarters to 229 W. 43rd St., the former New York Times building, from 99 Park Ave. Slated to take place at the end of the month, the move will expand the firm's offices from 31,165 square feet near Grand Central to just under 58,000 square feet.
Newmark Grubb Knight Frank's Brian Waterman, Jonathan Tootell and Lance Korman handle leasing at the Times building. NGKF's Brent Ozarowski also was on the deal, as well as Jessica Kanfer, who is in-house at Equity Office, the building owner. Cassidy Turley's Richard Bernstein, Harry Krausman and Daniel Thompson represented Collective.
The move brings together over 200 Collective employees and, according to the firm, sets the stage for a period of major growth less than ten years after it first set root in Silicon Alley.
“We are looking forward to joining the leading digital media companies who have embraced the creative energy of Times Square,” says Collective CEO Joe Apprendi. “These changes reflect Collective's investment in our employees and the company, as well as our commitment to further our relationships as a technology partner to marketers. We're thrilled about this next chapter in Collective's evolution.”
A NGKF spokesperson did not respond to a request for comment by press time.
© Touchpoint Markets, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more inforrmation visit Asset & Logo Licensing.
Rayna Katz
Rayna Katz is a seasoned business journalist whose extensive experience includes coverage of the lodging sector, travel and the culinary space. She was most recently content director for a business-to-business publisher, overseeing four publications. While at Meeting News, a travel trade publication, she received a Best Reporting award for a story on meeting cancellations in New Orleans during Hurricane Katrina.
