NEW YORK CITY—ALM's Real Estate Media Group hasappointed Kristi Procopio as Western States sales manager, RealShare Conferences and Real EstateForum. Her arrival caps a series of new hires in the region,with more to follow.


“Given the remarkable growth opportunities in the West, we knewwe needed to bring on additional talent,” says MichaelDesiato, vice president and group publisher of ALM's RealEstate Media Group. “Kristi has an excellent record of success inexecuting marketing campaigns for both B2B and B2C audiences fromconcept through completion.”


Procopio comments: “Having worked with ALM's Real Estate MediaGroup for more than 10 years as a client, developing marketingplans, it's a thrill now to join this organization, which is themost respected integrated media platform in commercial realestate.”


Procopio's experience includes nearly two decades on the buyside, directing marketing, sales, communications and investorrelations activities, most recently as director of marketing forLuther Burbank Savings. She also hasexperience in the real estate media-related space, having served asthe national director of sales and marketing for PropertySciences' Commercial Lender Magazine, lateracquired by Scotsman Guide. Among numerous honors,Procopio was twice selected by Real Estate Forum as aWoman of Influence and by the San Diego Business Journalas both the Marketing Professional of the Year and as one of theWomen Who Mean Business finalist.


In addition to Procopio, the regional buildup of ALM's RealEstate Media Group has included the appointment of NatalieDolce as national executive editor and West Coast regionreporter for, as well as reporters AnnaCaplan, covering the Southwest/Dallas and Houston markets,and Kristian Seemeyer on the Phoenix beat.

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Sule Aygoren

Aygoren oversees the editorial direction and content for ALM’s Real Estate Media Group, including Real Estate Forum and In her tenure with ALM, she’s held roles of increasing responsibility, including Managing Editor. Aygoren has received several awards for her coverage including Best Trade Magazine Report from the National Association of Real Estate Editors and the James D. Carper Award for Young Journalists. Under her direction, Forum has received four national NAREE awards for Best Commercial Real Estate Trade Magazine.