NEW YORK CITY—ALM's Real Estate Media Group has appointed Kristi Procopio as Western States sales manager for GlobeSt.com, RealShare Conferences and Real Estate Forum. Her arrival caps a series of new hires in the region, with more to follow.
“Given the remarkable growth opportunities in the West, we knew we needed to bring on additional talent,” says Michael Desiato, vice president and group publisher of ALM's Real Estate Media Group. “Kristi has an excellent record of success in executing marketing campaigns for both B2B and B2C audiences from concept through completion.”
Procopio comments: “Having worked with ALM's Real Estate Media Group for more than 10 years as a client, developing marketing plans, it's a thrill now to join this organization, which is the most respected integrated media platform in commercial real estate.”
Procopio's experience includes nearly two decades on the buy side, directing marketing, sales, communications and investor relations activities, most recently as director of marketing for Luther Burbank Savings. She also has experience in the real estate media-related space, having served as the national director of sales and marketing for Property Sciences' Commercial Lender Magazine, later acquired by Scotsman Guide. Among numerous honors, Procopio was twice selected by Real Estate Forum as a Woman of Influence and by the San Diego Business Journal as both the Marketing Professional of the Year and as one of the Women Who Mean Business finalist.
In addition to Procopio, the regional buildup of ALM's Real Estate Media Group has included the appointment of Natalie Dolce as national executive editor and West Coast region reporter for GlobeSt.com, as well as reporters Anna Caplan, covering the Southwest/Dallas and Houston markets, and Kristian Seemeyer on the Phoenix beat.
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Sule Aygoren
Aygoren oversees the editorial direction and content for ALM’s Real Estate Media Group, including Real Estate Forum and GlobeSt.com. In her tenure with ALM, she’s held roles of increasing responsibility, including Managing Editor. Aygoren has received several awards for her coverage including Best Trade Magazine Report from the National Association of Real Estate Editors and the James D. Carper Award for Young Journalists. Under her direction, Forum has received four national NAREE awards for Best Commercial Real Estate Trade Magazine.
