PORTLAND—Portland's growing talent pool,competitive wages and relatively low cost of living continue toattract high tech firms to the city leading to a healthy increasein leasing activity in the commercial real estate market, accordingto JLL's latest High-Technology Office Outlook market report.Overall market dynamics in Portland, particularly strength in thearea's high tech services job growth, have moved it upsignificantly in JLL's proprietary rankings, landing at8th with a total weighted score of 53.8, up from16th in 2013.

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“We've seen strong growth among high tech firms in the last yearwith employment in the sector rising more than 3.5% and this hasbeen one of the major factors leading to a 4.8% increase in officerents,” says Eric Haskins, an SVP at JLL.

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The energy level is high as occupiers jockey for the bestcreative spaces and landlords improve their product to appeal tothe need of the high-tech firms focused on talent, retention, andrecruitment. As a result, class A rental rates have escalatedrapidly and close in Eastside options have emerged as the economicoption for entrepreneurial firms.

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“Portland rose significantly in our JLL High-Technology rankingin 2014 and the market continues to strengthen in the eyes of techentrepreneurs, start ups and even established companies because ofits high quality of life, strong transit infrastructure,walkability, and the appeal of many of its downtown officelocations,” says Patricia Raicht, director ofresearch, Pacific Northwest, JLL. “High-tech is fuelling demand inour office market, and more than 30 percent of all office leasingactivity so far in 2014 can be attributed to high-tech firms.”

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Natalie Dolce

Natalie Dolce, editor-in-chief of GlobeSt.com and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.