Remember when expanding toLatin America pretty much was defined as openingin Mexico? A number of retailers have been thereand done that, so brands are looking even farther south, to CentralAmerica. The announcement that Cold Stone Creamerywill debut in ElSalvador during the fourth quarter is the latest sign that this region, oftenovershadowed by the larger Mexico and a number of countries inSouth America, increasingly is attractingattention.
Walmart, for example, is opening 149 stores in Mexico andCentral America this year.
Perhaps spurred by the expansionof the Canal, Panama, where TV networkNickelodeon opened its first retail outlet, ranks14th onA.T. Kearny's Global Retail Development Index.Other global retailers expected to open there includeMichael Kors, American EagleOutfitters, Gap, CottonOn, Ted Baker and PaulSmith.
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