CARLSBAD, CA—Real Capital Markets, the leadingcommercial real estate disposition platform for property and notesales, has named Ryan Rauch as its director ofmarketing.

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With more than 15 years of commercial realestate and technology marketing experience at both consumer andbusiness-to-business companies, ranging from small start-ups tolarge publicly-traded enterprises, Rauch joins Real Capital Markets(RCM) to lead its branding, lead generation, product marketing, andcorporate communications efforts.

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“In addition to his tremendous brand building experience, Ryanhas an impressive track record of driving sales growth and marketexpansion for some of the world's top real estate brands,” said RCMco-founder and CEO, Stephen Alter. “Ryan's uniquein that he possesses the rare combination of commercial realestate, marketing and software expertise, and we're excited toleverage this triple-threat.”

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Rauch was formerly the vice president of marketing atGrubb & Ellis, where he led global corporatemarketing and branding for the firm's investment management andcommercial real estate services divisions. Prior to Grubb &Ellis, Rauch was director of marketing for Triple NetProperties; one of the nation's most active buyers andsellers of commercial real estate, totaling approximately$10 billion in acquisitions and dispositions.

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Rauch is joining RCM from his own marketing and brandingconsultancy firm, where he worked with small to mid-sized realestate and software companies to differentiate, cultivate andcommunicate their competitive advantages. Additionally, Rauchfacilitated executive coaching programs designed to increaseindividual, team and company effectiveness and performance.

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“I'm excited about the opportunity to help RCM take its onlinemarketplace to the next level,” said Rauch. “With more than$1.4 trillion in asset sales executed on theplatform to date, and the industry's most complete qualified buyerdatabase, the company's in a unique position to advance its serviceprovision in ways that adds tremendous value to its principals,exclusive listing brokers, mortgage bankers, and equitysources.”

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David Phillips

David Phillips is a Chicago-based freelance writer and consultant with more than 20 years experience in business and community news. He also has extensive reporting experience in the food manufacturing industry for national trade publications.