GRAND RAPIDS, MI—As reported in GlobeSt.com last week,Titan SenQuest Senior Housing, the senior housingcompany of Los Angeles-based Titan Real Estate InvestmentGroup, Inc., just bought Sentinel Pointe, a 152-unit retirement community on an18-acre campus in Grand Rapids. And Titan SenQuest presidentDoug Allen tells GlobeSt.com that the western halfof Michigan is a superb market for senior housing and this $10.3million, off-market transaction will play a key role in both thecompany's regional and national expansion.

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“Western Michigan is a senior-centric market; it's verydifferent from the other parts of the state,” Allen says. Theregion has a good number of senior centers and its older populationtypically wants “to stay close to their families and are not movingsouth. They are not as transient as other communities. Thesustainability of the senior population in other markets,” such asEastern Michigan, “was questionable.”

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Titan SenQuest had primarily based itself in Texas, where thecompany has five senior communities, but has begun building aMidwest regional presence. It now owns two communities in Ohio,including one in Akron, and just closed the purchase of another inMissouri.

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The Sentinel Pointe community, located at 2900 Thornhills Ave.SE, was owned by a private family partnership that had built andowned it for generations. Allen hopes that that making thecommunity part of a regional player will improve its operations andimprove the residents' quality of life. For example, “food is oneof your largest expenses and this will give it the opportunity tobenefit from regional buying.” Furthermore, Akron is only aboutfour hours away and Titan SenQuest officials can “leverage talentbetween the two communities. We're going to exchange ideas andbegin to learn from one another.”

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And the company also has an overarching vision that they plan tobring to this city, Allen adds. “We are going to use SentinelPointe as a gathering spot for all seniors in the area, not justour residents. We want to be the face of senior housing in GrandRapids.”

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Brian J. Rogal

Brian J. Rogal is a Chicago-based freelance writer with years of experience as an investigative reporter and editor, most notably at The Chicago Reporter, where he concentrated on housing issues. He also has written extensively on alternative energy and the payments card industry for national trade publications.