PHILADELPHIA—As part of a drive to double its revenues by theyear 2020, Urban Outfitters will introduce asuper-sized version of its Anthropologie chain, the locally basedretailer said during an investor presentation Thursday. ThePhiladelphia-based company plans to open 25 to 50Anthropologie locations of about 20,000 squarefeet each, about three times the current stores' average footprint,Bloomberg reported Friday.
The larger-scale Anthropologie stores will offer a broaderselection of home goods as well as beauty products and intimateapparel. Urban Outfitters will also test the larger format for itsnamesake brand as well the Free People chain.
Currently apparel represents about 71% of the product mix, whilehome goods comprise 17%. The 2020 product mix calls for apparel'sshare to be scaled back to 53% and home goods to increase to22%.
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Paul Bubny
Paul Bubny is managing editor of Real Estate Forum and GlobeSt.com. He has been reporting on business since 1988 and on commercial real estate since 2007. He is based at ALM Real Estate Media Group's offices in New York City.
