AUSTIN, Tex.--Austin-based fast casual restaurant VERTSKEBAP,also known as VERTS, has big plans for Dallas: Thecompany is opening three stores in the area by the end of theyear.

|

“The Dallas-area locations are strategically located nearwell-established residential areas and daytime populations thattarget the fast casual market,” Michael Meaden, ofCBRE, told GlobeSt.com. “The co-tenancy in eachlocation will drive traffic to the new stores and create a greatlaunching point for VERTSKEBAP in the Dallas area.”

|

John Heffington, with CBRE in Austin, is themaster broker for VERTSKEBAP; Meaden and AndrewWiley provided local representation in Dallas.

|

The locations will be at Preston Hollow Village(the northwest corner of Central Expressway and Walnut Hill Lane),Addison (5100 Belt Line Rd.) and Lewisville (outside VistaRidge Mall).

|

The concept is built around the döner kebap, a belovedGerman street food, and VERTS is one of the first companies tobring the authentic delicacy to the U.S. VERTS reps tellGlobeSt.com that a kebap is like “a panini…filled withvertically roasted meats, topped with fresh vegetables and finishedoff with yogurt-based sauces.” The restaurant also offers wraps andsalads.

|

Already in 2014, VERTS opened three new Austin locations andexpanded into Houston with six locations. The company will continueTexas expansions in Dallas, Houston and San Antonio in 2015.

|

“Our plan is to establish the VERTSKEBAP brand and our uniquefood all over Texas. Dallas is next on our list to fulfill thatgoal,” says Dominik Stein, VERTSKEBAP co-founder.“Dallas is not only a huge and attractive market for us, it is alsoone of the most vibrant and upbeat cities in the U.S. It is theplace to be for modern food concepts. If we can be successful inDallas, we can grow our concept in other parts of the U.S.”

Want to continue reading?
Become a Free ALM Digital Reader.

  • Unlimited access to GlobeSt and other free ALM publications
  • Access to 15 years of GlobeSt archives
  • Your choice of GlobeSt digital newsletters and over 70 others from popular sister publications
  • 1 free article* every 30 days across the ALM subscription network
  • Exclusive discounts on ALM events and publications
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.