CAMDEN, NJ— Campbell Soup Co. announced onThursday that it selected Brandywine Realty Trustof Radnor, PA as the developer for the mixed-use Gateway Districtproperty here that many city and business officials hope will keythe revitalization of this long-troubled city.

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The 13-acres that make up the Gateway District are located offNewton Avenue between Admiral Wilson Boulevard and 11th Street andare owned by Campbell Soup. Under the terms of the agreement,Brandywine Realty has the option to purchase the propertythat lies adjacent to Campbell Soup's headquarters, according tothe Philadelphia Business Journal.

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“Brandywine is a perfect fit for this project. Brandywine hasconsistently demonstrated a clear focus on high-quality,well-designed urban development and their experience will be animportant catalyst to establishing the Gateway District as a soughtafter business center,” says Richard Landers, vicepresident of tax and real estate for Campbell Soup. “Today marks animportant step in the revitalization of Camden's Gateway Districtthat will help create jobs and spur economic growth.”

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Campbell Soup, the State of New Jersey, the county and city ofCamden announced plans to develop the area adjacent to thecompany's world headquarters in February 2007 with Campbell Soupdesignated as the master redeveloper of the project. Since then,the compamy has invested more than $132 million in expanding itsheadquarters, including the 2010 opening of an 80,000-square-footemployee center and renovations to existing buildings on itscampus. As part of that initiative, Campbell has acquired severalproperties and prepared them for redevelopment.

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“We are honored to have been chosen by Campbell as the developerfor the Gateway District Development,” says Gerard H.Sweeney, president and CEO of Brandywine Realty Trust.“The Gateway District Development, adjacent to the internationallyrenowned Campbell Soup Company, will be an important component inrevitalizing the city of Camden and the opportunity is consistentwith Brandywine's philosophy of developing multi-modal, office andmixed-use, town center developments of consequence.”

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Companies that relocate to Camden will be able to take advantageof incentives offered by the Grow New Jersey program and the GardenStates Growth Zones program, both part of the New Jersey EconomicOpportunity Act of 2013.

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John Jordan

John Jordan is a veteran journalist with 36 years of print and digital media experience.