NEW YORK CITY—Demonstrating that online retail andbricks-and-mortar stores can peacefully co-exist,Amazon.com plans to open its first physical store across fromthe Empire State Building, according to the Wall StreetJournal. The two-decade old retail site will launch itsin-person brand at 7 W. 34th St.—putting it on the samebustling street as Macy's—just in time for the holiday-shoppingseason.
In a report obtained by GlobeSt.com, Paul Morgan, researchanalyst at MLV & Co., says the move, if repeated in othercities, would make Amazon a master of omni-channel selling and itwould verify the value of the retail sector.
“While details were not published regarding the lease-term andthe strategy (same-day pick-up vs. retail-orientation, forexample), should Amazon view the branding and same-day conveniencebenefits
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Rayna Katz
Rayna Katz is a seasoned business journalist whose extensive experience includes coverage of the lodging sector, travel and the culinary space. She was most recently content director for a business-to-business publisher, overseeing four publications. While at Meeting News, a travel trade publication, she received a Best Reporting award for a story on meeting cancellations in New Orleans during Hurricane Katrina.
