IRVINE, CA—Lastweek, GlobeSt.com spoke with BillShopoff, chairman, president and CEO of ShopoffRealty Investments, about where he sees thevalue-add market today and in the future. Here, inPart 2 of our interview, Shopoff talks about the strategiesnecessary for success with value-add assets and some importantadvice he has for investors in this space.
GlobeSt.com: What strategies do you expect to bemost popular in the value-add market? Development?Lease-up?
Shopoff: We see numerous variations,including adaptive re-use, development and themore typical value-add that involves an infusion ofcapital to reposition an asset in the marketplace,coupled with a focused leasing strategy. We havebeen involved in a few corporate dispositionswhere large companies are disposing of non-essential real estate.These afford the opportunity to acquire a larger infill footprintto create a significant value-add project.
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Carrie Rossenfeld
Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.
