LOS ANGELES—The key for TruAmerica Multifamily,when looking at investment, is to look not at the CBD, but thefirst ring around. That is according to the firm's senior managingdirector of acquisitions and investor relations, NoahHochman. “Whether it is the East Bay or just on theoutskirts of Seattle, you can get some nice value add deals.”

Hochman served as a panelist at RealShare Apartments2014 in a breakout session titled: Investment Beyond CoreLocations. More than 1,500 attendees signed up for the two-dayevent, produced by ALM's Real Estate Media Group,which also publishes RealEstate Forum and GlobeSt.com.

For the Bascom Group's Chad Sanderson,principal of acquisitions and business development, the strategythat works for his firm is to find something that needs to beenhanced or have some sort of challenge. “We are a bottom upinvestor and take a middle market strategy,” he said. “Rather thanlooking at each market, we look at the intrinsic value in any givendeal and we make our decision there.” Sanderson said that theBascom Group looks just beyond the fray of where the institutionalinvestors are going.

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Natalie Dolce

Natalie Dolce, editor-in-chief of GlobeSt.com and GlobeSt. Real Estate Forum, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.