DALLAS--Michael Walters is presidentof Falcon Realty Advisors' restaurant andentertainment division. Currently, he is charged with directing theexpansions of six new-to-DFW restaurant chains includingModmarket and The Rock-Wood FiredKitchen. He recently talked to GlobeSt.com's AnnaCaplan.

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GlobeSt.com: Howdid you get into the current field that you are in?

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Michael Walters: I majored in finance and real estate and enjoyedthe real estate field. I interviewed at a few differentcompanies and found Falcon which felt like the best fit. It is avery entrepreneurial shop and I had an opportunity to shadow andlearn from some of the best in the real estate industry. I started30 years ago after owning and operating a construction company inthe metroplex. Real estate was a natural next fit forme.

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Describe what Falcon does in 50 words orless.

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We exclusively advise retail and restaurant/lifestyle tenants inreal estate strategy, marrying their long-term goals with storeplacement and rollout execution.

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What is it about DFW that makes the area so desirablefor companies to expand here?

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DFW is one of the highest growth markets in thecountry. With over 6.8 million people and growing, it is agreat market for any restaurant or retailer to plant theirflag. We have a fairly low cost of living, fantastic schoolsand huge job growth. We also spend a lot of our social time goingout and eating at restaurants which is a reason restaurants do sowell here.

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Your company is being charged with developing/rollingout six new-to-DFW restaurant brands. How did this come about? Isthis the busiest time the company has seen?

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We currently are rolling out nine new concepts to the market,two of which are yet to be announced, on top of the[six]. This is a very busy time for our company, especiallythe restaurant and entertainment group. Having a specific focus onrestaurants and tenant representation, having great relationshipswith brokers and developers in our market and the experience ourcompany brings to the table, has given us the opportunity to workwith such great concepts.

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Tell us about one of the brands you're most excited tobring to the area.

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I'm truly excited about all of the concepts that are opening inthis market. Each is unique in its own way and all have threethings in common: Their food is excellent, they have fantasticoperations and customer service and they are ahead of the curve inwhat today's consumer wants.

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How do you go about choosing locations for therestaurants?

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We put together an overall market strategy based on eachclient's targeted criteria and make sure each site has greatvisibility for the brand, good access to the site and fits wellinto the community.

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For instance, why did you choose Flower Mound as thearea's first for Modmarket?

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Flower Mound is a great market and one we knew we wanted to bein at some point. The timing of a good site being developedand being opportunistic landed us there first.

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Any other new brands on the horizon that you're excitedabout?

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I am very excited about a couple of the unannounced newrestaurants we are bringing to DFW. It is a blast working with suchgreat restaurateurs, but its even better having the ability to be apatron at them!

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