SAN FRANCISCO—The need to innovate will remain paramount as commercial real estate firms continue to consolidate. That is according to Jay Sternberg, EVP and occupier services board of directors in the San Francisco office of Colliers International.
Sternberg, who has been in the business for 12 years and who recently was featured as one of Real Estate Forum's “50 Under 40” candidates, notes that “Technology is redefining the role of the real estate broker as we know it by facilitating the flow of free information and streamlining the process for all parties.” As a result, he says, the industry will be impacted from a service-provider perspective.
But even so, the demand for strong representation, advocacy and value creation will persist, he explains. “After all, firms don't hire brokers merely to show or find spaces,” he says. “Firms hire brokers to craft strategy and provide clear advocacy in complex, challenging and high-profile situations.”
Recommended For You
Sternberg doesn''t worry where the industry is headed. Rather, he welcomes consolidation and the increased flow of information. “The cream will rise to the top,” he says.
Sternberg has made Colliers International a player in the Bay Area by closing high-profile deals with tech industry giants. His group, which includes partners in the South Bay, produces $10 to $15 million in annual brokerage revenue.
To learn more about Sternberg's charitable activities, career highlights, and why he chose this career path, check out the feature in the October issue of Real Estate Forum.
© Touchpoint Markets, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more inforrmation visit Asset & Logo Licensing.
Natalie Dolce
Natalie Dolce, editor-in-chief of GlobeSt.com, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.
