CHICAGO—Berkshire Hathaway HomeServices hasjust added another local brokerage to its network, this time insuburban Naperville, giving it the opportunity to do business underone of the most respected corporate brands in the US.Prudential Starck, REALTORS® of Naperville hasjoined the network and will operate as Berkshire HathawayHomeServices Starck Real Estate of Naperville.

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Since Berkshire Hathaway HomeServices was founded in September2013, nine separate brokerages serving the Chicago-area have signedup. “Those companies collectively have 51 offices and 1,945agents,” a Berkshire Hathaway spokesperson tells GlobeSt.com.Across the nation the network now counts 34,000 agents and 1,046offices operating in 47 states.

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“Brand image is so important in real estate and we are now partof a brand inspired by Berkshire Hathaway Inc.,one of the world's most trusted and respected corporations,” saysCheri Gilson, managing broker of the Napervillefirm. “Berkshire Hathaway HomeServices is fresh, intelligent andbuilt for a new era in real estate. We're excited for ouropportunities and ready for the responsibility of representing thisfine brand.”

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Gilson adds that affiliating with Berkshire amounts to a “grandre-opening.” For example, she remodeled her headquarters to reflectthe network's cabernet, cream and white color scheme and markings.Furthermore, her ability to recruit brokers was boosted by the newconnection. “Real estate professionals are intrigued by the brandand its long-term potential,” Gilson says. “We've recruited a dozennew agents recently and plan to become one of the fastest-growingbrokerages in Illinois.”

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“Consumers want to see the Berkshire Hathaway HomeServices yardsign at their properties,” she adds. “With those signs come higherexpectations of service, trust and expertise, and we willdeliver.”

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The brokers gain access to Berkshire's technology platform andmarketing support, and can also access ongoing businessconsultation and professional education. Furthermore, customerswill encounter new and interactive websites, which offer accuratehome-valuation tools, neighborhood data, drive-time assessments andmore.

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Brian J. Rogal

Brian J. Rogal is a Chicago-based freelance writer with years of experience as an investigative reporter and editor, most notably at The Chicago Reporter, where he concentrated on housing issues. He also has written extensively on alternative energy and the payments card industry for national trade publications.