IRVINE, CA—TRI Pointe has launched “TRI Pointe Solutions,” a suite of homebuyer services that aims to provide end-to-end support throughout the closing process. The program consists of “TRI Pointe Connect,” which was formed as a joint venture with imortgage to provide mortgage-related services, and “TRI Pointe Assurance,” a wholly owned TRI Pointe company, which will act as a title agency for First American Title Insurance Co.

The launch takes place just four months after TRI Pointe's much-publicized merger with Weyerhaeuser Real Estate Co., which operates as five distinct home-building companies (Pardee Homes, Quadrant Homes, Winchester Homes, Trendmaker Homes and Maracay Homes). The merger marked TRI Pointe's emergence as one of the top 10 home-building companies by equity-market capitalization in the US. TRI Pointe Solutions is expected to enhance TRI Pointe's earnings growth and benefit homebuyers by offering a seamless buying and closing process.

According to Tom Mitchell, the firm's COO, “Following the merger with WRECO, we turned our attention to executing key incremental income initiatives to capitalize on the company's expanded operations. These new mortgage and title services are the beginning of the added value that we anticipate form our diversified platform.”

GlobeSt.com was unable to reach Mitchell or other executives at TRI Pointe before deadline for further comment on the launch and its proximity to the WRECO merger.

The TRI Pointe Connect program will be launched across all of the company's brands by mid-2015, but will start with Quadrant Homes in the Puget Sound market, where a preferred lender relationship with imortgage has already been established. imortgage offers a broad product line including underwriting and closing services to support customers' needs.

Dean Bloxom, president of imortgage, says, “To expand the partnership across all six of TRI Pointe's brands marks an exciting and momentous accomplishment for our companies and our pledge to continue to provide excellent service to all our customers.”

TRI Pointe Assurance will launch with Trendmaker Homes in Houston, providing title services, and will expand to several other markets in the near future. Joseph S. Tavarez, president of First American Title's homebuilder services division, says, “As a national underwriter, First American is pleased to work with TRI Pointe because we share a common focus on delivering a positive closing experience to new homebuyers.”

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Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.