PALO ALTO, CA—Technology is changing the way real estate investing is done. That is according to Adam Hooper, CEO and co-founder of RealCrowd Inc., a company at the forefront of that burgeoning industry.

Hooper, who recently was featured as one of Real Estate Forum's “Fifty Under 40” candidates, notes that “the biggest thing we are seeing is the fact that technology is seeping into the real estate industry and younger generations will embrace this trend.” Technology, he says, is going to have a transformative impact on how the commercial real estate industry functions.

“In some ways the 'art of the deal' is already being replaced by technology and analytics—in theory this should bring more efficiency and transparency to the industry,” Adam adds. “While historically there has been value in the opacity of the investment markets, this new shift toward a more transparent market will allow more participants to get involved on equal footing via platforms such as RealCrowd.”

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As CEO of RealCrowd, Hooper's job responsibilities include day-to-day operational and strategic growth plans, partnership opportunities, developing the overall product roadmap, and directing company growth. Additionally, he focuses on building the strongest team in the industry, which is a unique challenge since RealCrowd bridges the real estate investment and technology worlds. Bringing a revolutionary and very exciting concept into the real estate world, RealCrowd has been able to attract key investors who are looking to impact how the real estate capital markets function.

To learn more about his achievements, who he chose this career, how he got started in the industry and career goals, visit the feature in the October issue of Real Estate Forum.

 

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Natalie Dolce, editor-in-chief of GlobeSt.com, is responsible for working with editorial staff, freelancers and senior management to help plan the overarching vision that encompasses GlobeSt.com, including short-term and long-term goals for the website, how content integrates through the company’s other product lines and the overall quality of content. Previously she served as national executive editor and editor of the West Coast region for GlobeSt.com and Real Estate Forum, and was responsible for coverage of news and information pertaining to that vital real estate region. Prior to moving out to the Southern California office, she was Northeast bureau chief, covering New York City for GlobeSt.com. Her background includes a stint at InStyle Magazine, and as managing editor with New York Press, an alternative weekly New York City paper. In her career, she has also covered a variety of beats for M magazine, Arthur Frommer's Budget Travel, FashionLedge.com, and Co-Ed magazine. Dolce has also freelanced for a number of publications, including MSNBC.com and Museums New York magazine.